Category: Business Essay

The Role of Emotions and Trust in Service Recovery in Business-to-Consumer Electronic Commerce

The article under consideration studies a crucial issue in e-business called customer satisfaction. Having applied to consumer emotions and trust, the research has focused on the reasons for client satisfaction. Overall, the major conclusion done by Chaparro-Peláez et al. (2015) is related to the fact that satisfaction from the transactions and other actions related to e-business depends on customers’ emotions after the service is completed. Having some guarantees, people are sure to use them in case the service received or a product bought does not meet expectations.

Engaging in e-business, people want to be satisfied, and personal emotions and the level of trust to some particular company contribute to the satisfaction from e-business. Using some services of a particular company, individuals refer to e-business in general when they remain either satisfied or dissatisfied with the services. Positive emotions and loyalty play a critical role in this respect. Personal satisfaction from e-business services encourages people to use the Internet for e-business with other companies. Increased positive emotions influence customer loyalty and trust. Thus, individuals are eager to share their emotions and spread the popularity of e-business in the modern world.

Calculate the price

Calculate the price


The research helps in understanding the points of human mistrust and the areas of further work. E-business sphere is going to spread in the future and it is important to develop the necessary services appropriately. Having used the conclusions drawn in this study, further research is possible with the focus on the particular industry. The information related to emotions and satisfaction is a critical issue in the development of modern e-business. Summarizing the information in the article, it is necessary to state that customer loyalty and trust influence human emotions and desire to use e-business services in the future.

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

The study was written by Fang, Xiaoling, Minxue, and Palmatier (2015) has referred to the analysis of buying and selling techniques on one of the online business-to-business electronic platforms. Furthermore, it has revealed the effects of advertising on revenue. Having used the online business-to-business electronic platform as an example of buying and selling relations, Fang et al. (2015) have contributed greatly to the current understanding of how such platforms work, in general. The study conducted has allowed concluding that the more participants are involved, the more revenue is received. Advertising positively affects this specific action. The use of keywords in searching for advertising promotes competition which increases the revenue rates. Price and rate are important for the clients and, in some cases, advertising does not appeal to people since the price is not attractive. However, having the intention to attract more and more new customers, the company has risks to lose the existing ones. Therefore, the balance should be achieved.

This article has appeared to be crucial in the modern world of e-business, which has become a part of daily life. Numerous people buy and sell products online and different online platforms have become the competitors. Trying to attract more customers, companies need to know the strategies they should use. The article has analyzed the advertising strategies and their effect on customers and sellers.

The results of this study should be used by online platforms aimed at increasing the number of transactions. Overall, even ordinary buyers may be interested in this article since, despite serious research, the conclusions affect those who buy and sell products online. Business-to-business platforms have differences in advertising and behavioral strategies, which should be studied. This article is the first step on the way to this research with the summary and analysis of the information about business-to-business electronic platforms.