Introduction
The process of developing technologies began from the information age, fundamentally changing not only the life of a person, but also its essence. In the world of the latest technologies, with constant support of relations both at the local and international level, one of the main opportunities is the availability of information materials in the shortest possible time. The Internet is confidently gaining the right to be a universally recognized medium of mass communication and has a gradually increasing influence on the formation of the worldview of society. Curran, Fenton & Freedman (2012) wrote, В“Leading experts, politicians, public officials, business leaders and journalists predicted that the Internet would transform the worldВ” (p. 1). The society, as a living organism, forms new stereotypes of social consciousness. Thus, the Internet has acquired the role not only of a global information repository, but it has also become a means of mass communication.
The modern society uses information technologies in many spheres. It makes the development of the modern world different. Information technologies cover all areas of human activity. Behnke (2010) stated, В“The impacts and possibilities of social media and social networking are some of the most vigorously talked about topicsВ” (p. 7). The creation of the powerful information resources and developed information networks make the scientific contribution to social and spiritual innovations, as well as the mechanisms of social, cultural and political changes. Working with information and mastering the skills of applying modern technological systems become a priority in all spheres of functioning of the state and society. This applies not only to the natural and technical sciences, but also to the social and human ones, which develop a cognitive basis for the adoption of the state decisions and the development of a political strategy. Since the rapid spread of Internet technology, the number of Internet users has grown from several million to several billion. The Internet being a political tool is increasingly used not only as an information platform, but also as a means of various mass actions. Due to the development of the Internet, the society has access to a vast array of information to express its opinion and take collective actions. The political struggle of social movements, transferred to the network space, turns the Internet into a new horizontally organized space of power. The prospect of further development of the institutions of the civil society lies outside the institutions formed in the industrial era, but covers the possibility of building a dialogue with the new network autonomous social actors. This paper will discuss how the advent of social media has transformed politics of the US State Department for better taking into account the sense of this process for politicians and the society.
Influence of the Internet on the Politics
Digital means of communication includes the Internet, mobile communications, data storage, and transmission systems. Saabye (n.d.) stated, В“This new digital culture challenges power relations, authorities, the relations between users and institutions, and the separation of the private and public spheresВ”. The obvious cultural significance of digital communication cannot be ignored today. The spread changes of the community in the face of the information technologies affect the everyday life of people, established cultural hierarchies, the ways people interact with each other, and the world around them. Nowadays, information technologies are used not only by citizens who have creative and progressive purposes, but also by politicians to achieve political, economic, spiritual and military superiority.
Information technologies have a questionable impact on the modern politics. On the one hand, there is a positive dynamics of their impact on people and the society. Information technologies become useful for political actors because of the opportunity to carry out social, political and agitation activities that contain feedback mechanisms. Social networks attract the attention of politicians as an instrument of management of public consciousness and as a source of information confrontation. According to Final Plenary (2012), В“These media can empower the public in a way that is far faster, cheaper and more pervasive than other forms of communicationВ”. As the mechanisms of psychological impact on people through the social networks, there are grounds in the form of various situations and effects. These grounds encourage specific individuals or the public quickly to take decisions and actions that are beneficial for politicians. State bodies of several countries and the opposition are already using social networks as a means of manipulating public opinion. Thus, the social networks are used as a means of significant influence on a person. This method assumes direct communication with the user of the social network to receive or suggest the necessary information. On the other hand, people can watch negative tendencies which reflect both the complex nature of human interaction with new computer systems and attempts to apply their potential for the propaganda of violence and terrorism. Bilgen (2012) wrote, В“The mediaВ’s bias and obsession of sensationalism may help them get the upper hand in using mediaВ”. A range of new information threats are implemented with the help of a specially selected information system and aimed at destabilizing the society. In the political sphere, new opportunities arise to manipulate the public consciousness, the political attitudes and orientations of various social groups. Thus, technological achievements, their wide penetration and actual availability form a special worldview, where the modern politics is transformed to the virtual one with the help of the Internet technologies.
