9 March, 2018
visibility 1Macro Environment Influence On Nokia Corporation
IntroductionThe world we live today has really changed compared with the one that man lived some few decades ago as a result of advancement in science and technology. All facets of life ranging from political, economical and social have all changed completely in one way or the other. The world is changing very fast that man is not in a position to adjust his lifestyle according to the changing ways of life that are being invading through research and innovation day in and day out. With the introduction of internet and computer era in the 21st century has turned the world into a global village where people one part of the world can share information, ideas and opinions with each other by just clicking on the computer. It has also influenced the form of interaction and association among the people to a large extend where people can have access to the aspect cultural diversity which encourages harmony and appreciation. Through the internet it has also boosted the level of trade and commence among the nations in the entire world in the sense that it is now possible to purchase goods and services online without having to incur transport cost (Trevor, 2001). One of the industries that have been greatly affected with the current introduction of computer and internet is the communication sector that has the mandate to facilitate the process of communication and exchange of ideas among the people. This means the integral role of innovation and invention by man aims at improving his way of living for sustainable economic development. It is in respect to amazing expression of creativity and innovation exhibited through men and women of integrity all over the global that future and current economic prosperity of the entire universe revolve around the communication sector. This great achievement and realization of the vast potential that comes along with introduction of technology advancement can only of fundamental benefit to man if there is another body mandated to nurture and develop the culture of innovativeness to higher level (Trevor, 2001). The mobile and telecommunication sector step in to hold this demanding task after realizing the value and profits that came along with advancement of science and technology. Many mobile companies have been of late been established in different regions of the world with the aim of exhibiting their potential and ability in this new arena in the business industries. They include: Motorola, Samsung, Vodafone and Nokia, not an exception. Nokia Corporation is one of the world’s largest mobile and telecommunication facilities provider (Trevor 2001). Since its inception in the early 1980s the company has had to wave through the challenges of competition, financial constraints, change in demands and supply, managerial problems among many more until it has attained this memorable event in the mobile and telecommunication industry today. With its strong endowment in competition and innovation potential in the telecommunication sector it is among the leading mobile phone manufacturers in the world today with a wide ray of mobile types. Nokia also provides other mobile infrastructure facilities that are mainly used in application domain such as telephony, broadband access, and professional radio calls, just to mention but a few (Corporation Nokia, 2002). The success and flourishing of Nokia Corporation as a mobile company can be attributed to its managerial personnel who are carry the dream and ambitions of this great company to greater heights. The company is also in a position to adopt new technological advancement in its daily operation which provides it with a favourable environment to remain more competitive in the market sector. The company also inculcates the culture of creativity and innovation among its employees and at the same time supports genuine ideas that can help in realization and achievement of company goals. It is in respect to these measures that places Nokia Corporation at a better level than its counterparts in the business sector hence facilitating its economic prosperity. On the other hand with the new emerging trends in the telecommunication sector, Nokia Corporation has streamlined its organization structure in a calculative manner so that to withstand the pressure that comes along with change in management. To expand its market share in the global scope Nokia Corporation has for past few decades invested heavily on research that provides vital information concerning the forces of demand and supply and how they influence market trends in the world (Richard, 2004). From this intensive research the company has been able to promote and market its product more by focusing on consumer interest and ability to purchase. This means the company under market segmentation strategy has embarked on manufacturing different ranges of mobile phones and other telecommunication facilities that accommodates all people from all walks of life. Borrowing from this idea it calls for every organization in the business which aspires to attain high economic status to adopt such effective mechanism and incorporate it with its daily operation. Just like any other kind of business under the sun Nokia Corporation is confound will compelling forces from within as well as from outside the organization operation that undermines the efforts placed in position to attain goals and ambitions of the organization. These external forces are grouped under the Macro-level whereas those emanating from within the organization are grouped under the micro-level. It is therefore in respect to this perspective that we wish to discuss the influence of Macro factors on Nokia Corporation and more importantly evaluate their implication on the success of the organization in the future.
Macro-environmental Forces AnalysisMacro environment forces play a crucial role in the success and existence of any business firm. Their existence cannot be undermined at whatever cost because any change associated with these factors will be transmitted directly into the business. On the other hand the business firm has less control over these forces as it can only formulate new mechanisms to cushion the inflicted impact it ( Liu, 2001). The following are the main macro environmental factors that influence the operation of Nokia Corporation: Political, economic, social, technology, demographic and legal factors. Each of these components impacts differently on the daily operation of the business.
PoliticalIn any given nation in the world there is a form of government that is implicated with mandate to device a framework of how the nation would be ruled. With its various arms of government such as legislature, judiciary and executive, the government through the act of parliament enacts laws and policies that aim at upholding the morality of the society. The enacted laws and policies are applicable to all facets of life that even the business community is not an exemption (Trevor, 2001). The government should provide a favourable environment for investors by ensuring that there is political stability and good will of politicians. With the current political instabilities in most parts of the world the level of foreign investment in these nations has declined drastically for the last few years thus affected the global growth of economy. There are wrangles and conflicts between the rulers pertaining to matters to do with leadership. Prolonged conflicts and confrontations among the rulers have led to eruption of tribal wars among the various communities thus contributing substantially to low rate of economic development. This in turn has deterred many investors to invest in such nation and for those who have already invested they tend to withdraw their capital from such business ventures hence negatively affecting the economy. On the other hand the government through the act of parliament can formulate and enact laws and policies that aim at encouraging the success of Nokia Corporation. This has been one of the reasons why the Nokia Corporation has prospered economically this way. The government if it wants to encourage the introduction of a new company in a certain region, it should use incentives that will act like a motivating factor to draw more foreign investors to invest in such business ventures. It may decide to introduce tax exemptions to the willing investors so that the company cannot fear about collapsing. Furthermore, the government may decide to place new measures that will protect emerging companies from collapsing following stiff competition from the market (Trevor, 2001). This can be done through monopolization and privatization of these companies. Looking it from another perspective, the government should provide a favourable condition for investment by pumping more resources that aims at encouraging growth and prosperity of business ventures. With the establishment of a new business it would be very difficult for such as a firm to prosperity in the short run because of many challenges that affect businesses at their initially period. It is therefore the responsibility of the government to step in and rescue the existence of the business that is in jeopardy. It should extend some financial resources to the firm so that it can be in a position to run its daily operation before it can be independent. The government should assist the business corporation to market its goods and services by formulating laws and policies that upholds fair competition in the market. It should control the number of companies willing to join certain line of production via imposing high tax, stringent measures and via interventions that in turn deter them from joining the industry. Improvement of infrastructure is another factor that has great impact on the existence of any company. With good form of infrastructure more investors will be in a position to invest in various business opportunities thus improving the state of economy of the nation. On the contrarily, poor infrastructure would deter investors from investing since there would less income returns hence affecting economic development. It is therefore evident that political factor has great impact on success of Nokia Corporation in the world. The government has helped by providing favourable environment for its prosperity through formulations of laws and policies that either encourage or discourage its existence. On the other hand success of this company cannot only be attributed to government’s intervention alone but its efforts in marketing itself to the people (Zheng, 2001).
EconomyA business firm should at all times be in a position to adjust its daily operation depending on the prevailing economic forces in the market. A small change in the economy will be reflected in the business operations. There are various factors under economy that have a direct impact on success and growth of Nokia Corporation. The government through taxation process can influence a business firm to a greater extend. By imposing high tax on produced goods and services it hikes the cost of production that in turn would lead to increases in price. On the other hand low taxation will mean low cost of production hence low price of goods and service which in turn will to an increase in sale volume. Bearing this in mind Nokia Corporation should at all moment try to adjust its operation in relation to the amount of money charged on taxation. With occurrence of inflation in the nation it will negatively influence the economic growth of the nation. Following the high cost of living being experienced currently it means that workers would ask more money inform of salary. This in turn will affect the daily operation cost of the firm thus increasing its chance of collapsing. On the contrarily an increase in the nation income would mean that people have sufficient money to purchase goods and services thus improving the success and development of the company. Change in currency affects the process of production in a company. This will be evidence when either importing or exporting goods from or to another country. Exportation will be expensive thus discouraging people to export whereas on the other hand importation would be less expensive hence encouraging trade. The exported goods will be expensive affecting sales return while importing will be cheap boosting purchasing power (Corporation Nokia, 2002).
Social FactorsThe society is not static in nature keeps on changing with the prevailing conditions in the environment. A small trend in the social context may lead to an increase of certain goods and services. For example in United States more people are aging which has in turn compelled companies to manufacture more goods and services that belong to this population domain. On the other hand, there have been more companies that are providing life insurance policy because many people are ageing and fear to die. It is in respect to this perspective that any business corporation should always formulate its goals according to the changes taking place in the society. The firm should also focus on the population composition of the society. Different groups of people in the society would prefer certain goods and services. For instance, if there are more young people than old folks, it will mean companies should manufacture more goods belonging to the youths than goods and services for old persons.
TechnologyAccording to Corporation Nokia (2002), technology plays a fundamental role in the success and existence of Nokia Corporation. With the introduction of computers and internet the world has become more unpredictable and uncertain that man is confused on the way the world is moving. Technology produces new products in the market. This means that for any business to remain competitive, it should be more innovative as well as adapt quickly to the new technology. Change in technology would lead to quality goods and services which in turn benefits the consumer. More so, the consumer has large choice of goods and services to choose from hence lowering the price of products and services. Advancement in technology can also lead to innovation and invention of new goods and services. When a business firm embraces new technology in its daily operation, it will mean that it would better place compared to other organization hence improving its goods and services.
DemographicThe availability of market forms the backbone of every business in relation to its survival. Without people there would no business firms. Demography influences Nokia Corporation to a great degree in that companies manufacture goods depending on the population of the people. Three factors influence business operations include; Sex, gender and sex ratio. If for instance there are more boys than girls, it means there is more demand for goods and services belonging to boys than girls. On the other hand more people in the population fall under working class, it means more demand for goods and services belonging to this class of people (Corporation Nokia, 2002).
ConclusionIt is therefore clear that macro environmental forces have great impact on Nokia Corporation as a business firm but despite these challenges, firms should adopt new mechanism that would assist them in remaining competitive in the market.
9 March, 2018