The company has utilized its human resources as a vital asset for attaining and maintaining competitive advantage. Furthermore, it has made it clear to its internal workforce, customers who expect highly motivated and friendly labor force and high quality services, and to the external investor community that still values the company high as indicated by the statistics of its favorable price ratios. The company achieves this success through the culture and leadership established by the CEO and the managers he has hired and promoted. The company also cooperates with unions that embrace the culture of the company and have not demanded for a role in the process of management or governance.
The emergence of acquisition of intensive knowledge based on information technology worldwide suggests that competition remains high and therefore company should not relax because of what it has already achieved but put in more efforts to maintain its position in the market.